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We optimize investment to create efficiency
STRENGTH COMES FROM
OUR PILLARS OF SUCCESS
HERITAGE
From an entrepreneurial mindset, to the leading Saudi communication network, we help our clients thrive.
VALUES
Our values guide everything we do it shows who we are and what we want to be and how we make a positive impact around us.
PASSION
We take pleasure in everything
we challenge
We take seriousness in everything
we do
We take pride in everything
we deliver
HOW DID WE COME TO EXISTANCE
Riyadh Al Zamil, chairman of RAZ Holding, is a firm believer in investing in talents rather than assets. With this philosophy in mind, he collaborated with young Saudi talents to establish a consortium of Saudi Communication agencies within RAZ Holding.
Riyad and his partners identified a gap in the local marketing and communication landscape, particularly in terms of embracing local culture.
From this realization emerged a local communication network for what would become the umbrella of a diverse range of marketing disciplines – FOAJ
Our dedication to our partners and our commitment to excellence have instilled the confidence to launch a dedicated media brand independently. TRASE…
2008
RAZ Holding
2014
Launch of TACT (Social Media Management agency)
2015
Launch of the Media Department within TACT; for what would
become the fundamental DNA of TRASE by 2024
2023
Launch of FOAJ (An umbrella of a large list of communication agencies)
2024
Launch of TRASE (Moving most of the Media Team from TACT)
OUR SERVICES
Driven by our passion
Our services in communication strategy, consumer insight, and analytics help brands craft tailored messaging that resonates with their target audiences. By leveraging deep consumer insights, we ensure that each campaign is driven by real-time data, maximizing relevance and engagement. Our cross-channel integration approach ensures that your message flows seamlessly across all platforms—whether digital, social, or traditional—creating a consistent and impactful brand presence.
With advanced data analytics, we track and analyze key performance metrics, providing actionable insights that optimize strategies, enhance customer experiences, and drive business growth. Together, these services empower brands to make smarter decisions and connect meaningfully with consumers.
Communication
Strategy
Your brand deserves to be heard, understood, and remembered. At Trase, we craft communication strategies that amplify your message, align with your business goals, and build meaningful connections with your audience.
Consumer Insight
and Analytics
Consumer Insight
and Analytics
The key to successful marketing lies in understanding your audience. At Trase, we provide in-depth consumer insights and analytics that uncover what motivates your customers, where they spend their time, and how they make decisions.
Cross Channel
Integration
Your audience interacts with your brand across multiple touchpoints, from social media and email to search and programmatic ads.
Data
Analytics
In today’s fast-paced digital landscape, data is more than just numbers—it’s the foundation of successful marketing.
OUR COMMUNITY
The largest Saudi communication agency network in the MENA region
650+
Employees
Creative
Agencies
Digital
Communication
Branding
Agency
Content
Creation
Event
Management
Our Partnership Philosophy
Clients who focus on
business results,
not solely savings
Clients who aren’tÂ
afraid to let go of
the pastClients who want a
partner to lead them
into the future
OUR PARTNERS
Trusted by our partners who focus on business results and future-driven solutions
OUR TEAM
We are fun people to work with
Success is making who believes
in us look brilliant