TRASE | We Optimize Investment To Create Efficiency

STRENGTH COMES FROM
OUR PILLARS OF SUCCESS

HERITAGE

From an entrepreneurial mindset, to the leading Saudi communication network, we help our clients thrive.

VALUES

Our values guide everything we do it shows who we are and what we want to be and how we make a positive impact around us.

PASSION

We take pleasure in everything

we challenge

We take seriousness in everything

we do

We take pride in everything

we deliver

HOW DID WE COME TO EXISTANCE

Riyadh Al Zamil, chairman of RAZ Holding, is a firm believer in investing in talents rather than assets. With this philosophy in mind, he collaborated with young Saudi talents to establish a consortium of Saudi Communication agencies within RAZ Holding.

Riyad and his partners identified a gap in the local marketing and communication landscape, particularly in terms of embracing local culture.

From this realization emerged a local communication network for what would become the umbrella of a diverse range of marketing disciplines – FOAJ

Our dedication to our partners and our commitment to excellence have instilled the confidence to launch a dedicated media brand independently. TRASE…

2008

RAZ Holding

2014

Launch of TACT (Social Media Management agency)

2015

Launch of the Media Department within TACT; for what would
become the fundamental DNA of TRASE by 2024

2023

Launch of FOAJ (An umbrella of a large list of communication agencies)

2024

Launch of TRASE (Moving most of the Media Team from TACT)

OUR SERVICES

Driven by our passion

Our services in communication strategy, consumer insight, and analytics help brands craft tailored messaging that resonates with their target audiences. By leveraging deep consumer insights, we ensure that each campaign is driven by real-time data, maximizing relevance and engagement. Our cross-channel integration approach ensures that your message flows seamlessly across all platforms—whether digital, social, or traditional—creating a consistent and impactful brand presence.

With advanced data analytics, we track and analyze key performance metrics, providing actionable insights that optimize strategies, enhance customer experiences, and drive business growth. Together, these services empower brands to make smarter decisions and connect meaningfully with consumers.

Communication
Strategy

Your brand deserves to be heard, understood, and remembered. At Trase, we craft communication strategies that amplify your message, align with your business goals, and build meaningful connections with your audience.

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Consumer Insight
and Analytics

The key to successful marketing lies in understanding your audience. At Trase, we provide in-depth consumer insights and analytics that uncover what motivates your customers, where they spend their time, and how they make decisions.

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